Club Industry is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Marketers everywhere are becoming well acquainted with the stats behind content marketing

B2C content marketing has been so successful that consumers have come to expect quality content as the norm. Professionals are next, with B2B content marketing moving beyond LinkedIn and into the realm of targeted custom content (and are producing more and more of it).

Change in Amount of B2B Content Creation (over last 12 months)

What can an effective content strategy do for your brand?

  • Cultivate deep customer loyalty, meaningful conversation and brand awareness
  • Establish your brand as an information source for the industry
  • Educate customers on your mission and cause-driven initiatives
  • Reach new, engaged customers
  • Generate leads

Who’s using it:

0 %
of B2B marketers
0 %
of B2C marketers

Why people love it:

0 %
of business decision-makers
prefer company information in a
series of articles versus an advertisement
0 %
of consumers find custom content useful

Lead generation:

0 x
as many leads than traditional marketing
(per dollar spent)